General Motors Co.’s vehicle brand names are no longer displayed on the Renaissance Center's digital signage.

The vehicle brand names had appeared after the GM logo was removed from the tallest tower in January when the company moved its headquarters to Bedrock's Hudson's Detroit on Woodward, said GM spokesperson Kevin Kelly.

GM, which owns the building, recently switched from a rotating display of its vehicle brand names to the Marriott logo, Kelly said. The complex includes the Detroit Marriott at the Renaissance Center, which occupies its tallest tower. The brands previously on the sign display were Buick, Chevrolet, Cadillac and GMC.

Under plans announced in late 2024, GM and Bedrock founder Dan Gilbert are pursuing an estimated $1.6 billion redevelopment of the Renaissance Center that would reduce its footprint and open the riverfront to the public.

Kelly said the Renaissance Center can be accessed by the public visiting existing tenants, as well as the restaurants.

"Likewise, it’s open to those who are staying at the Marriott," he said.

The redevelopment proposal calls for demolishing Towers 300 and 400, the river-facing buildings, along with the podium retail space. About 1.25 million square feet would be removed from the 5.5 million-square-foot complex, freeing about 6 acres for a public park and entertainment space.

Demolition is expected to begin after Detroit hosts the 2027 NCAA Men’s Final Four in March, with the Marriott at the Renaissance Center expected to remain open through the event before any temporary closure. Joe Muer Seafood has said it expects to remain open until June 2027.

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